Requirements — Diana Website (v1)

Stakeholders

S1 — Prospective customers: homeowners/property managers seeking repair/maintenance/renovation work.
S2 — Diana: needs qualified inquiries, wants accurate representation, wants credibility and differentiation.
S3 — Search engines: require indexable content, clear structure, performance, metadata.

FR-1: The site must provide a Request a Quote / Contact form accessible within 1–2 taps from any page (persistent CTA).
FR-2: The form must be lightweight (no file upload requirement in v1).
FR-3: The form must collect enough info to support qualified leads.
- Minimum fields TBD in 38-lead-capture-spec.md.
FR-4: After submission, the user must see a clear confirmation (and guidance on next steps).

FR-5: The site must be English-only.
FR-6: The site must clearly state the service area: San Francisco + 50 mile radius.
FR-7: The site must include a Services hub page.
FR-8: The site must include one page per service (SEO-driven).
- Services list (current):
  - Security & Safety Equipment
  - Tile Setting
  - Drywall / Sheetrocking
  - Painting
  - Minor Plumbing
  - Minor Electrical
  - Carpentry
  - Mounting
  - Flooring touch-ups
  - Boat work
FR-9: The site must include an About Diana page highlighting credibility, experience, and project coordination.
FR-10: The site must include a Testimonials page using existing testimonial content as a base (source: https://spotlighthis.com/testimonials/).
FR-11: The site must include a Contact page (may be the same as Request a Quote).

FR-12: The site must explicitly lean into “female handyman/handywoman” positioning.
FR-13: The site must highlight Diana as trustworthy, easy to work with, and skilled at project coordination/mediation.
FR-14: The site must incorporate proof points (e.g., years of experience, project coordination background).

NFR-1: The site must be designed mobile-first, with readable typography and touch-friendly controls.
NFR-2: The quote/contact CTA must be prominent and accessible on mobile.

NFR-3: The site must be indexable (server-rendered/static HTML; no content hidden behind client-only rendering).
NFR-4: Each service page must have unique, descriptive metadata (title/description) and content targeting that service.
NFR-5: The site must have sitemap and robots configuration (details in 37-seo-content-spec.md).

NFR-6: Pages must load quickly on mobile networks; images must be optimized and appropriately sized.

NFR-7: The solution should be low-maintenance and suitable for infrequent updates by you.

C-1: Site must be a static website.
C-2: Deployment/infrastructure is out of scope for v1 beyond the assumption it will be served behind Caddy reverse proxy.
C-3: No blog, booking/calendar, or payments in v1.

AC-1: A visitor can reach a quote request form from any page in 1–2 taps.
AC-2: Service pages exist for each service in FR-8, and each has a clear CTA.
AC-3: The site clearly states service area and core positioning.
AC-4: The site is usable on mobile (no horizontal scroll, readable text, accessible tap targets).
AC-5: The site is SEO-ready: indexable pages, unique metadata per service page, sitemap/robots present.