diff --git a/.eleventy.js b/.eleventy.js
index 2f9080e..aa758aa 100644
--- a/.eleventy.js
+++ b/.eleventy.js
@@ -14,6 +14,11 @@ module.exports = function (eleventyConfig) {
     new Date().getFullYear()
   );
 
+  // Wrap & with a Georgia-italic span so headings use an elegant ampersand
+  eleventyConfig.addFilter("styleAmp", (str) =>
+    String(str).replace(/&amp;|&/g, '<span class="amp">&amp;</span>')
+  );
+
   return {
     templateFormats: ["njk", "html", "xml", "txt"],
     htmlTemplateEngine: "njk",
diff --git a/src/_includes/layouts/service.njk b/src/_includes/layouts/service.njk
index 7f861ae..7774173 100644
--- a/src/_includes/layouts/service.njk
+++ b/src/_includes/layouts/service.njk
@@ -31,7 +31,7 @@ layout: layouts/base.njk
       </ol>
     </nav>
     <p class="section-eyebrow">{{ _eyebrow }}</p>
-    <h1 class="page-hero__title">{{ _title }}</h1>
+    <h1 class="page-hero__title">{{ _title | styleAmp | safe }}</h1>
     <p class="page-hero__lead">{{ _lead }}</p>
     <a href="{{ rootPath }}contact/index.html" class="btn btn--primary">Request a Quote</a>
   </div>
diff --git a/src/css/main.css b/src/css/main.css
index 40dfdd7..1da4c5e 100644
--- a/src/css/main.css
+++ b/src/css/main.css
@@ -333,7 +333,11 @@ a {
 }
 
 /* Georgia italic has a far more elegant ampersand than Fraunces at small sizes */
-.nav__brand-amp {
+/* Shared elegant ampersand — applied via the styleAmp filter in headings
+   and directly in nav/footer brand markup */
+.amp,
+.nav__brand-amp,
+.footer__brand-amp {
   font-family: Georgia, 'Times New Roman', serif;
   font-style: italic;
 }
@@ -1117,10 +1121,7 @@ a {
   transition: color 0.2s ease;
 }
 
-.footer__brand-amp {
-  font-family: Georgia, 'Times New Roman', serif;
-  font-style: italic;
-}
+/* .footer__brand-amp covered by shared .amp rule in section 6 (Navigation) */
 
 .footer__brand:hover .footer__brand-her,
 .footer__brand:hover .footer__brand-tagline {