Initial commit: specs and assets

specification/99-open-questions.md

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+# Open Questions — Diana Website (v1)
+
+This log tracks uncertainties and deferred decisions. Each item should be resolved before implementation in Phase 4.
+
+## OQ-1 — Preferred contact method(s) beyond the contact form
+- **Status**: Open
+- **Context**: Contact form is a given, but preferred secondary channel(s) are not finalized.
+- **Why it matters**: Influences CTA design, header/footer, and “next steps” after form submission.
+- **Candidates**: phone, SMS/text, email.
+- **Proposed resolution**: Decide primary + secondary channel(s) and when to encourage each.
+
+## OQ-2 — GDPR/cookie consent and tracking requirements
+- **Status**: Open
+- **Context**: Need to know whether we will run analytics/ads pixels and whether consent banners are required.
+- **Why it matters**: Affects scripts, cookie banner, privacy policy content, and SEO.
+- **Proposed resolution**:
+  - Decide whether to use analytics (and which)
+  - If analytics, decide consent model and privacy policy needs
+
+## OQ-3 — Form backend + spam protection approach (ADR-002)
+- **Status**: Open
+- **Context**: Static site requires an external or existing backend mechanism.
+- **Why it matters**: Reliability, spam filtering, and operational workflow.
+- **Proposed resolution**: Choose a form delivery method and specify validation + anti-spam.
+
+## OQ-4 — Minimum quote form fields for “qualified leads”
+- **Status**: Open
+- **Context**: Goal is “more qualified leads”, but minimum qualifying information is not fully specified.
+- **Why it matters**: Balances friction vs. lead quality.
+- **Proposed resolution**: Define required vs optional fields in `38-lead-capture-spec.md`.
+
+## OQ-5 — Service taxonomy: separate pages vs grouping for carpentry/mounting/flooring
+- **Status**: Open
+- **Context**: Requirement says separate page per service, but some services overlap.
+- **Why it matters**: SEO clarity and content uniqueness.
+- **Proposed resolution**: Confirm final service list and page slugs.
+
+## OQ-6 — Brand naming and domain
+- **Status**: Open
+- **Context**: Current site uses “Spotlight Home Improvement Services”; new site may keep or adjust branding.
+- **Why it matters**: Title tags, logo, copy, and SEO continuity.
+- **Proposed resolution**: Confirm public-facing brand name for v1.