# Requirements — Diana Website (v1)

## Stakeholders
- **S1 — Prospective customers**: homeowners/property managers seeking repair/maintenance/renovation work.
- **S2 — Diana**: needs qualified inquiries, wants accurate representation, wants credibility and differentiation.
- **S3 — Search engines**: require indexable content, clear structure, performance, metadata.

## Functional requirements

### Lead capture (primary)
- **FR-1**: The site must provide a **Request a Quote / Contact** form accessible within 1–2 taps from any page (persistent CTA).
- **FR-2**: The form must be **lightweight** (no file upload in v1).
- **FR-3**: The form must collect the following fields to support **qualified leads**:
  - **Name** (required)
  - **Address** (service location, required)
  - **Phone** (required)
  - **Email** (required)
  - **Description** (description of work requested, required)
- **FR-4**: After submission, the user must see a **clear confirmation** and guidance on next steps (e.g., Diana will follow up within N days).
- **FR-5**: Form submissions are delivered via an **existing AWS service** (endpoint TBD — see ADR-002, OQ-3).

### Contact channels
- **FR-6**: The site must prominently expose:
  - **Primary**: quote request form
  - **Secondary**: email address
  - **Secondary**: phone number
- **FR-7**: Both secondary channels must appear in the site **header/footer** and in the **post-submission confirmation** copy.

### Content & pages
- **FR-8**: The site must be **English-only**.
- **FR-9**: The site must clearly state the **service area: San Francisco + 50 mile radius**.
- **FR-10**: The site must include a **Services hub page** (`/services/`).
- **FR-11**: The site must include **service detail pages**, grouped for SEO as follows:

  | Page | URL slug |
  |------|----------|
  | Painting | `/services/painting/` |
  | Tile Setting | `/services/tile-setting/` |
  | Drywall & Sheetrocking | `/services/drywall/` |
  | Minor Plumbing | `/services/plumbing/` |
  | Minor Electrical | `/services/electrical/` |
  | Carpentry & Mounting | `/services/carpentry-and-mounting/` |
  | Flooring & Wood Refinishing | `/services/flooring/` |
  | Security & Safety Equipment | `/services/security-safety/` |
  | Boat Work | `/services/boat-work/` |

- **FR-12**: The site must include an **About Diana** page highlighting credibility, experience, and project coordination background.
- **FR-13**: The site must include a **Testimonials** page using existing testimonial content (source: https://spotlighthis.com/testimonials/).
- **FR-14**: The site must include a **Contact / Request a Quote** page (`/contact/`).

### Differentiation / brand messaging
- **FR-15**: Brand name: **"Home Enhancement and Renovation — HER"** (short-form: **HER**).
- **FR-16**: The site must explicitly lean into "**female handyman/handywoman**" positioning.
- **FR-17**: The site must highlight Diana as **trustworthy, easy to work with**, and skilled at **project coordination/mediation** between homeowners and construction crews.
- **FR-18**: The site must incorporate key proof points: **years of experience** and **project coordination background** (aerospace team lead).

## Non-functional requirements

### Mobile-first UX
- **NFR-1**: The site must be designed **mobile-first**, with readable typography and touch-friendly controls.
- **NFR-2**: The quote/contact CTA must be prominent and easily accessible on mobile.

### SEO
- **NFR-3**: The site must be **indexable** (static/server-rendered HTML; no content hidden behind client-only rendering).
- **NFR-4**: Each service page must have unique, descriptive metadata (title/description) targeting that service and location.
- **NFR-5**: The site must include a sitemap and robots.txt (details in `37-seo-content-spec.md`).

### Performance
- **NFR-6**: Pages must load quickly on mobile networks; images must be optimized and appropriately sized.

### Privacy / tracking
- **NFR-7**: **No analytics, tracking scripts, or cookie consent banner** in v1. No privacy policy page required at launch.

### Maintainability
- **NFR-8**: The solution should be low-maintenance and suitable for infrequent updates by the owner.

## Constraints / scope boundaries
- **C-1**: Site must be a **static website**.
- **C-2**: Deployment/infrastructure is **out of scope** beyond the assumption it will be served behind **Caddy reverse proxy**.
- **C-3**: No blog, booking/calendar, or payments in v1.
- **C-4**: No file uploads on the contact form in v1.

## Acceptance criteria (v1)
- **AC-1**: A visitor can reach the quote request form from any page in 1–2 taps.
- **AC-2**: Service pages exist for each group in FR-11, each with a clear CTA and unique content.
- **AC-3**: The site clearly states service area and core brand positioning (HER).
- **AC-4**: The site is usable on mobile (no horizontal scroll, readable text, accessible tap targets).
- **AC-5**: The site is SEO-ready: indexable pages, unique metadata per service page, sitemap/robots present.
- **AC-6**: Secondary contact channels (email, phone) are visible in header/footer and post-form confirmation.

## Traceability notes
- Lead capture specs → `38-lead-capture-spec.md`
- Frontend UX and page layout → `33-frontend-spec.md`
- SEO structure and metadata/schema → `37-seo-content-spec.md`
